Krug is one of Champagne's most prestigious houses and its wines are among the most collectible and expensive in Champagne.The house was founded in 1843 by Joseph Krug, a native of the Mosel region in Germany, who had moved to France and spent some time working for Jacquesson, the leading Champagne house of the time. Krug's philosophy was that every Champagne should be the best possible expression, and eschewed the common idea of a hierarchy of Champagne. Instead, he began to craft a premium wine from a reserve of wines vinified separately by the growers themselves, a wine that would eventually become the Grande Cuvée.